Samantha Zo, Founder

Part systems architect, part brand provocateur.

For the last 10 years, Sam has built creative operations from the inside out, designing systems, leading strategy, and scaling execution for agencies, startups, and content driven brands.

Before founding BTWN WRLDS, she served as a COO inside a growing creative agency, where she didn’t just keep the wheels turning, she redesigned the engine. From 5 clients to 25, she led the operational overhaul that scaled delivery, streamlined workflows, and gave both teams and clients room to breathe.

But her zone of genius isn’t just ops.
It’s the intersection of creative clarity + operational rigor. As both a strategist and account lead, she’s helped founders shape their voice, guided teams through campaigns, and built systems that make brand presence sustainable, not chaotic.

“I built BTWN WRLDS for the people doing too much, too manually, with too little clarity. This is the studio I wish I had when I was the one holding it all.”

Sam leads strategy across every engagement, blending real time insight, editorial taste, and systems thinking into every build.